Google Ads that generated
913% Increase in Conversions!
Client Wins Client Wins Client Wins Client Wins
Client Wins Client Wins Client Wins Client Wins
Consistent 2+-minute avg. Time on Site
Cost-Per-Click down from $18.10 to 90¢
913% Increase in Month-Over-Month Conversions
Client Wins Client Wins Client Wins Client Wins
The Challenge
While we’ve been running OSCO’s ads for a few years now, as we rounded the corner into a new year and bigger goals, we decided as a team it was time to turn things up. It was time to get more out of our ad dollars, generate stronger results and create more conversions.
We knew we were at a place where we finally had enough data, assets and manpower to mature it. It was time to go bigger with our ads program and we knew that in order to achieve the results we wanted, it was time to leverage the program’s historical data, plus incorporate new opportunities, such as Google’s Performance Max.
The Solution
Having run the ads program for 3 years, and more specifically, being focused on the program’s current goal for a year, we finally had the foundation to scale the program to new heights.
We revised the strategy, tapped into new ad opportunities and updated the assets to help boost our relevance and therefore get more promoted by Google.
The month-over-month difference when we turned it on blew our expectations out of the water!
Historically, our average cost-per-click (CPC) was just over $18, which we were OK with due to the nature of our target audience and eventual value, but in month one, we decreased it to 90 cents!
The pre- and post-Performance Max conversions increased more than 900% and we started driving stronger, more engaged traffic to the website as shown by the average time spent on site that fluctuates between 2-3 minutes since going this route!
The Reaction
Katie [and Digitally Enhanced] has been instrumental in promoting our business toward growth and new ventures.
She has developed for us a positive digital reputation by expanding our outreach across multi-media platforms such as Facebook and LinkedIn, and keeps our website updated with content and ease of use for our customers.
Katie purposefully listens and works in conjunction with us to bring our ideas to life. And brings new ideas to us!
Most importantly, Katie measures the results! We change what we are doing if the results aren’t what we expected.
I have already recommended Katie to several of my colleagues (who are now her clients!) and will continue to do so.
Maureen McGovern
President, OSCO Oil, Inc.
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