Heading into a new year with bigger goals, we wanted to generate stronger results without spending more.
Cost per conversion had held just above $18 for years, which we were comfortable with because of who OSCO serves and the value of each client. The outstanding question was: could we get craftier with our ads to scale the program higher.
Q. We've primarily grown from traditional sales. How will this work with that?
Q. We've primarily grown from traditional sales. How will this work with that?
OSCO grew to a strong multiple 7-figure company thanks to it's small, but mighty sales team. We didn't see the ads or marketing in competition to, but in support of their sales team efforts. We intentionally partnered with their sales team to get a better feel for their strongest customers, to get real-time insights into what was coming in, and to help iron out any kinks in the digital leads to traditional sales nurturing.
Q. What if we've never run ads before or did, but don't have quality data to work from?
Q. What if we've never run ads before or did, but don't have quality data to work from?
That's no problem! While we were well versed in what did and didn't work for OSCO over the years, we have plenty of experience starting net new accounts, as well as revitalizing less than optimal ones.
Q. How did cost per click drop from $18.10 to 90¢?
Q. How did cost per click drop from $18.10 to 90¢?
For OSCO , we incorporated Performance Max to show our ads across Google's full network. In this structure, placements cost less per click than search so we used it in combination with hsearch ads as well.
This holistic structure and full-funnel approach is how we run our programs. And in addition to being a lower cost-per-click, because of the full-funnel approach, that's how we were able to balance a lower cost-per-conversion while maintaining the lead quality and new clients into the business.
Q. We’ve hired agencies before, and it got complicated. What’s different here?
Q. We’ve hired agencies before, and it got complicated. What’s different here?
We diagnose before we execute and simplify before we add anything. You get a clear strategy, focused around the numbers that matter, and one agency partner who understands your business holistically.
Hill Family had already worked with us on their brand and website, so the ads built on that foundation instead of starting over with a new agency.
Q. Do you only run Google Ads?
Q. Do you only run Google Ads?
No. Google Ads was one part of Hill Family’s marketing ecosytem and growth.
We also offer organic social + paid social ads, SEO & GEO, email, design + branding, email programs, design AI tools & front- and backend automations, and more -- all surgically designed to operate with precision throughout your larger marketing ecosystem.
Q. What does it take to get started?
Q. What does it take to get started?
You’ll start with this application so I can get a better feel for you, your business, and where you’d like to take it.
Then on our call, because we’ll be in decently constant contact, I’m looking for an overall vibe check, that you have big dreams backed by realistic expectations, and that you’re ready for a real partner and program that you’ll allow under the hood so we can really turn up the dial when it comes to your business.
*And yes, due to the confidential nature of the data, industry secrets and confidential material, my team and I are used to and happy to sign any NDAs or other paperwork you need us to.