That meant standing out in a crowded market, with competitors as close as a few blocks away. We determined we needed a program that allowed us to find our target audience quickly and effectively in a pretty saturated market. As well as continue to position them as the ultra luxe, high-end choice for Chicago pet parents.
Having already trusted us with their brand and website, when it came time to grow, they brought us in to lead the next phase.
Q. Is Google Ads worth it for an established local business?
Q. Is Google Ads worth it for an established local business?
It was for Hill Family Pet Care. They already had loyal clients and a strong reputation. Targeted Google Ads, on a conservative monthly budget, took them from 38 to 73 new clients a month and drove more than 1,000 calls in three months.
Q. How do you get strong results without a big ad budget?
Q. How do you get strong results without a big ad budget?
Every dollar has a job. For Hill Family, we focused spend on the zip codes, household incomes and services that brought the most value back to the business.
We then sent every click into a funnel built on buyer psychology and managed the campaigns in real time. That precision let a conservative budget nearly double new clients.
Q. How do you measure success?
Q. How do you measure success?
Clients and sales.
Clicks and impressions tell us whether the ads are running well. Calls, booked clients and revenue tell you whether the business is growing. For Hill Family, the number that mattered was regular, qualified new clients who'd come and stick.
We also build you a dynamic, full-funnel reporting dashboard so you can see the full picture of what's happening within the program and your larget marketing ecosystem.
Q. We’ve hired agencies before, and it got complicated. What’s different here?
Q. We’ve hired agencies before, and it got complicated. What’s different here?
We diagnose before we execute and simplify before we add anything. You get a clear strategy, focused around the numbers that matter, and one agency partner who understands your business holistically.
Hill Family had already worked with us on their brand and website, so the ads built on that foundation instead of starting over with a new agency.
Q. Do you only run Google Ads?
Q. Do you only run Google Ads?
No. Google Ads was one part of Hill Family’s marketing ecosytem and growth.
We also offer organic social + paid social ads, SEO & GEO, email, design + branding, email programs, design AI tools & front- and backend automations, and more -- all surgically designed to operate with precision throughout your larger marketing ecosystem.
Q. What does it take to get started?
Q. What does it take to get started?
You’ll start with this application so I can get a better feel for you, your business, and where you’d like to take it.
Then on our call, because we’ll be in decently constant contact, I’m looking for an overall vibe check, that you have big dreams backed by realistic expectations, and that you’re ready for a real partner and program that you’ll allow under the hood so we can really turn up the dial when it comes to your business.
*And yes, due to the confidential nature of the data, industry secrets and confidential material, my team and I are used to and happy to sign any NDAs or other paperwork you need us to.