Another Chance Training
“I can't spend another dollar on clicks that never become clients.”
“The last agency added reports, jargon and fees. I want results I can actually feel.”
“I'm not handing my reputation to someone who doesn't get my business.”
But, referrals have a speed limit. And they only reach people who already know someone who knows you. Shir was ready for a larger client workload and a brand that reached past the rooms she could walk into.
She had also never pictured herself as someone who "does marketing." Ads looked like a world of jargon and spend, with no promise the people on the other end would be the right fit.
Q. Are Google Ads worth it for a solo-led business?
Q. Are Google Ads worth it for a small business?
It was for Another Chance Training, a Chicago business that had grown on referrals alone. Qualified leads came in within three hours of launch, the campaign returned 3.8 times its ad spend, and ACT now keeps a 12-week waitlist. All managed and served by Shir alone.
Q. How quickly will we see qualified leads?
Q. How quickly will we see qualified leads?
Every market and business moves at its own pace, and we'll be able to give you a more thoughtful, personalized answer once we have a better feel for your particular business, market, and sales funnel.
For Shir, it took just a few hours, but we can't make any guarantees.
Q. Will the leads actually turn into clients?
Q. Will the leads actually turn into clients?
From Day 1 we work with you to iron out your entire sales funnel and process to ensure that we're not just delivering leads, but that A. they're qualified, and B. you have a system in place to convert them.
That's why starting in the first month of running ads, more than half of Another Chance Training's leads booked.
Q. We’ve hired agencies before, and it got complicated. What’s different here?
Q. We’ve hired agencies before, and it got complicated. What’s different here?
We diagnose before we execute and simplify before we add anything. You get a clear strategy, focused around the numbers that matter, and one agency partner who understands your business holistically.
Hill Family had already worked with us on their brand and website, so the ads built on that foundation instead of starting over with a new agency.
Q. How do you protect our ad budget?
Q. How do you protect our ad budget?
Every move we make is surgical, down to the types of Google ads we run, how we devise the campaigns, and the optimizations we make based on real-time data coming in.
And through that precision, that's how we're able to deliver results like Another Chance Training's $3.80 returned for every dollar spent.
Q. What happens when demand outpaces our capacity?
Q. What happens when demand outpaces our capacity?
We love that problem!
We've had to turn off ads for clients plenty of time so that the leaders and their team could keep up with the new client workload without sacrificing quality.
At that point, because we're a full-service digital marketing agency, we're able to switch gears and either move into things like process refinement and AI/automations to help your team. and/or leverage additional channels depending on what your business' goals are.