Good as gold: Lessons on building beauty businesses from The Good Mineral

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On today’s episode we’re joined by serial entrepreneur, Ego Iwegbu of The Good Mineral as she shares her tenured journey throughout the beauty industry. In it, she walks us through creating first-of-it’s-kind nail salon concepts in London to building a mineral-based makeup line between South Africa and the United States. 

Tune into this episode if you’re interested in: 

  • Building a beauty business, both service or product-based
  • Overcoming business fails, how Ego built and lost and then rebuilt her businesses 
  • Cultivating a business’ secret sauce: how it’s one part incredible product and one part hands-on experience (outstanding product and really strong sales & marketing force)
  • Maintaining authenticity across all of Ego’s businesses, and now, The Good Mineral
  • Understanding what you’re looking to build for your life and creating a business model that supports that

About Ego

Ego Iwegbu launched her first salon in 1999 in London’s hottest location, Topshop Oxford Circus. In 2006, Ego went on to establish Miss Salon – a business-to-business one-stop shop for all things salon business!

Between 2011 – 2021, Ego launched Miss Salon London & MSLONDON Cosmetics (South Africa) and most recently The Good Mineral (USA) along with business partners Linda Jangulo and Natasha Iwegbu.

From her own experience as a salon owner Ego realized that many small business owners are ‘on their own’ when faced with the realities of running their businesses… It’s hard and financial and personal freedom can take a long time to achieve!

Connect with Ego: 

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